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Step One: Build him up.
Hilarious moment on Morning Joe today. I watched several members of the American press, which breathlessly covers every move, and every utterance Donald Trump makes, scratching their heads in wonder that Trump is doing so well.
Trump’s popularity spikes among Republicans
The press likes a horse race. Bush v Clinton might make good copy later, but now it's just boring. So, if generating excitement means building up the most bombastic nutjob in the field, they are cool with that.
When the time is right, Phase two, AKA tearing the Donald down will be the mission.
The news is a commodity. Package it and sell it.
We can do "The Innuendo"
We can dance and sing
When it's said and done we haven't told you a thing
We all know that crap is king
Give us dirty laundry!