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Trump’s Tweet Attacking Vanity Fair Backfired In A Big Way

The magazine gained a record number of subscriptions after a review savaged the president-elect’s steakhouse.

Donald Trump’s tweet insulting Vanity Fair initially seemed like a distressingly ordinary example of the president-elect lashing out when he’s displeased by the media. But this time, Trump’s attack backfired and turned into a major boon for the glossy lifestyle magazine.   

Trump tweeted Thursday that Vanity Fair was in “big trouble” with “really poor numbers.” (Actually, the circulation has increased in recent years.)

The outburst, likely provoked by a devastating review of Trump’s New York City steakhouse, sparked a surge in subscriptions 100-fold above a usual day, according to Poynter. That set a record for parent company Condé Nast for the most subscriptions any of its magazines has ever sold in a single day, a spokesperson told Poynter.

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 Donald J. Trump ✔ @realDonaldTrump
Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!
8:05 AM - 15 Dec 2016
  8,457 8,457 Retweets   34,186 34,186 likes

Vanity Fair routinely publishes stories critical of the president-elect, and publisher Graydon Carter has traded insults with Trump for decades.

But it appears an article by Tina Nguyen, titled “Trump Grill Could Be the Worst Restaurant in America,” rubbed him the wrong way this time. Apart from the unappetizing food, Nguyen mercilessly picks apart the restaurant’s décor, bathrooms, menus, waitstaff and the overall “cheap version of rich” aesthetic. It’s a thoroughly damning critique almost guaranteed to irritate the notoriously thin-skinned president-elect, or as Nguyen calls him, a “shallow, mediocre man.” 

http://www.huffingtonpost.com/entry/donald-trump-vanity-fair-tweet_us_5854562ce4b0b3ddfd8cb08a?