If you are a Sears, Macy's, Kohl's or J. C. Penney's shopper there's a good chance you've been scammed with their sale prices.  Attorneys General in several states have filed class action suits against these stores and others over false sale prices.  Two former employees blew the whistle showing how stores raise prices by 50% or more than place signs with new 50% off signs.   I've been aware of stores' practices like this for years and usually look at sale prices with skepticism.  The old caveat "If it sounds too good to be true, it probably is" it still applies today.