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With Roger Ailes Out, Will Fox News’s Influence on Politics Change?
CLEVELAND — When Donald J. Trump wanted to proclaim his doubts about President Obama’s birth certificate, he went to Fox News.
“A birther is a person that wants — these are great Americans in many cases, in most cases — they want to see the president was born in this country,” Mr. Trump told Fox News’s Greta Van Susteren in March 2011. “They want to see the president actually has a birth certificate.”
The network immediately seized on the birther controversy set off by Mr. Trump with a zeal unmatched at the other cable networks. Over the course of the next three months, the word “birther” was mentioned on the network by anchors or guests in more than 80 separate broadcasts, according to a review of available Fox transcripts.
Ever since Roger Ailes helped found Fox News in 1996, the network has provided a strategic path for Republican politicians and candidates with a message: To raise an issue, set an agenda or change the talk around a charged topic, go to Fox News.
Now that Mr. Ailes has stepped down as chairman and chief executive of Fox News in the aftermath of a sexual harassment lawsuit, the television news industry is bracing for a seismic shift. But the impact on the nation’s political discourse may be just as significant.
For more than two decades, the network helped legitimize political issues like birtherism and “death panels” and usher into the mainstream the shock-jock language embraced by Mr. Trump.
Without Mr. Ailes guiding the network, conservatives and Republican politicians are left wondering whether the talk might soften under new leadership.
“Roger Ailes is the epitome of somebody that is not politically correct and has the guts to say a lot of what Americans are thinking,” said Gov. Terry E. Branstad of Iowa, who used Mr. Ailes as a consultant in his early campaigns in 1986 and 1990. He added, “It will be interesting to see where we go from here.”
The unrelenting style of Fox News often proved effective; an issue seized upon by the network would frequently take on urgency.
“I think back to when I was in the Bush White House, there was an issue with management of the ports being sold to a firm out of Dubai, and post-9/11 that was something Fox made an issue,” said Alex Conant, a founding partner at Firehouse Strategies, a Republican consulting firm. (He was referring to a 2006 controversy over a state-owned Dubai company seeking to manage operations at six major American ports.)
Mr. Conant added, “Once Fox made it an issue, then all of the sudden Congress made it an issue, and it was something that the Bush administration hadn’t seen as an issue, but suddenly became a big priority.”
With Barack Obama’s election, the network grew even more vociferous in its coverage, and became a persistent thorn in the side of the president.
“I have this searing memory of sitting at my desk in the Senate office when the madrassa thing first came up, and it appeared on ‘Fox and Friends,’” said Tommy Vietor, a former spokesman for Mr. Obama, recalling a false report from the 2008 campaign that Mr. Obama had been educated in a madrassa, or Islamic school.
“I think that was the beginning of an incredible tortured relationship with the network,” Mr. Vietor added. “There were times where it felt like every six months we were starting over with them with our approach.”
The White House and Fox often tried to repair tensions — at times David Axelrod would meet directly with Mr. Ailes to address a flare-up — but those were not always successful.
“Basically, Roger was going to do what Roger was going to do,” Mr. Axelrod said, calling the Fox News chief “brilliant.”
Tensions have abated over the years, and Mr. Obama recently sat for an interview with Chris Wallace on “Fox News Sunday.”
Many conservatives view the mainstream media networks with skepticism, if not outright disdain, and the advent of Fox News gave a voice to those who had felt ignored or forced into a state of self-censorship. Using “illegal alien” when talking about immigration, for example, rather than the more politically correct “undocumented immigrant,” became a regular part of political dialogue.
“Without sounding paranoid, when you talk to people in the conservative world, and I’m part of that myself, you did feel that somehow it was stifling, that you could only go so far,” Representative Peter T. King, Republican of New York, of life before Fox News. “Roger Ailes provided an opportunity for that voice to come out. But I think we’re over that no matter what.”
In particular, the network’s prime-time stars, like Bill O’Reilly and Sean Hannity, helped bring an in-your-face news presentation to the largest audience possible. Their shows rose to be among the most watched in all of cable television (Mr. O’Reilly’s show is No. 1). In turn, the language on their shows often made its way to the stump speeches of candidates, and Fox News found itself playing host to those candidates night after night.
“Obviously, when we were running in the Republican primary, you make your focus Fox News,” said Corey Lewandowski, the former campaign manager for Mr. Trump and current CNN analyst.
Mr. Trump was on Fox News far more often than any of his Republican rivals. A study by the liberal watchdog group Media Matters found the Republican nominee garnered more than twice as much airtime as his chief rival for the Republican nomination, Senator Ted Cruz.
“I do think Fox News helped Trump enormously,” said Rick Tyler, a former senior aide to Mr. Cruz and Newt Gingrich and currently a political analyst at MSNBC.
Some Republicans doubt that there will be any significant change to the network, at least in the near future. (Rupert Murdoch, who helped Mr. Ailes start Fox News 20 years ago, is taking over from him on an interim basis, a move partly intended as a signal that the network is not on the verge of a wide-ranging overhaul.)
“I don’t think it would change, because you’ve got to be responsible to the shareholders,” said Rick Santorum, the former senator and presidential candidate. “It makes money. It’s the No. 1 cable channel. Why fix it?”
Whether the language begins to soften or change, most candidates know that they can rely on the network’s connection with Republican voters.
“My bosses, whoever they have been, including Tim Pawlenty, Joni Ernst, Marco Rubio,” Mr. Conant, the Republican consultant, said, “the No. 1 comment they get on the campaign trail is ‘I saw you on Fox.’”
Last edited by Goose (7/23/2016 6:41 am)
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Fox 'news' has demonstrated its willingness to be the equivalent of Der Angriff in spreading unabashed political propaganda for their preferred party along with hatred of opponents and fear mongering to promote the conservative republican, NRA, mysogynistic, bigoted, xenophobic point of view.
With the departure of Roger Ailes, the Joseph Goebbels of Fox 'news', I don't see any immediate diversion from their current programming. Maybe, over time, they will actually transition to a real news outlet, but I doubt that will happen. Mainly due to the fact that Ailes found a loyal audience out there for the propagandized programming spewed by Fox on-air personalities and contributors, and advertisers willing to spend millions on the network. I think the money will override real 'fair and balanced' reporting on actual news.
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Here's a good article that analyzes post-Ailes Fox 'news'.
The post-Ailes Fox News may have bigger problems
NEW YORK (AP) -- Roger Ailes built the Fox News Channel into a ratings juggernaut, one that successfully presented a conservative alternative to mainstream news and garnered a large new audience in the Age of Trump.
But you don't have to look too far down the road to see big challenges that have nothing to do with Ailes' untimely departure .
While Fox has been the top-rated U.S. cable-news channel for 14 years, overall cable news audiences have been shrinking outside of presidential elections. More than half of Fox's viewers are over 65, says data tracker Nielsen, compared to just 15 percent of Americans as a whole. They're also more conservative than the general public, at a time when younger generations are trending more liberal, according to Pew . And it's lagging in the digital efforts that many analysts consider key to attracting young people.
TV remains the dominant news source, but smartphone-addicted younger people are spending less time with it. Some 84 percent of 18-to-29-year-olds get news from social media like Facebook, and increasingly on their phones, according to Pew Research Center. Research firm eMarketer has predicted that digital ad spending will surpass TV ad spending in the U.S. next year for the first time.
"Fox News has been far more of a TV-centric business than a web or mobile business, if you compare it even to CNN," said BTIG analyst Rich Greenfield. He pointed out as one example CNN's spot on Snapchat's Discover page, which spools up video and quick-read articles from media companies. Snapchat, a messaging app, is a blockbuster hit with young adults and teenagers.
And even if they were watching TV, the young people advertisers identify more as Democrats than Republicans by a 54-30 margin, according to a GenForward poll . They may not want to watch a channel so identified with conservatives.
None of that means Fox is likely to fade anytime soon. Demographic change moves slowly, and the channel's strategy has been extraordinarily successful in a TV-centric world, earning it a core group of intensely loyal viewers that drew advertisers and made it a must-have for cable providers. Bernstein Research analyst Todd Juenger says in a research note that Fox News viewers are so addicted they'd be more likely to switch cable providers than give up the channel.
Some analysts scoff at the notion that Fox News has a problem with younger viewers.
"There's a lot of concern in professional media circles that Fox (News) is going to disintegrate because it has an old audience," said DePauw University media studies professor Jeffrey McCall. "I don't think the brand is going to go away." Fox's ability to position itself as a news source that's an alternative to the mainstream media has staying power, he says.
McCall also suggests that millennials might grow more conservative as they age. That common notion, however, clashes with academic findings that suggest political identity tends to gel in early adulthood.
Fox has done some digital experiments, including a live Q&A on Facebook during the GOP debate it aired last August, which drew a startling 24 million viewers (just less than the Grammys). It's also streaming video on Facebook from this week's Republican National Convention.
While those may not be as ambitious as rival efforts, analysts like McCall suggest that may not matter much to Fox right now, given its older audience. Those viewers aren't "the kind of people who are going to be getting news off Twitter in same way as someone in their 30s or 40s," he said.
Fox News did not answer questions for this story about its digital efforts.
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Fox will not change till they start to loose money on their targeted audience. I do not see that happening for a number of years. However, as noted over time they will have to adapt to the changing demographics or die. I think their leaders are smart enough to eventually change, BUT NOT NOW.