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Ms. Fiorina apparently doesn't trust the billionaire businessman Drumpf . . . Kinda like the employees and BOD of HP didn't trust her . . . So, she's throwing her substantial backing (in her own mind) behind Damien Cruz. Damien gleefully accepted the endorsement to continue to bolster his conservative, evangelical, business minded women, voter segment. And to offset Drumpf trotting out Melania for photo ops.
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It's always good to have the endorsement of a fired business woman to throw their support behind you. Gee, that will scare the Trumpster.
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I think this election cycle has shown that political endorsements don't carry they weight they used to and in general the public just ignores them.