This whole thing probably stems from the fact the owners and commissioner blocked his effort to buy a franchise several years ago. He's probably still pissed about that so he's doing one of those, "Well, I'll show YOU" things.
When little kids won't let somebody play in the sand box for one reason or another, the spurned bully looks for a way to mess up the sand box. If I were Goodell, I'd tell him to jam it.