The New Exchange / 'Nightmare' in Rio: NBC's Olympics Ratings Down 15% From London

**Posted by tennyson** 8/29/2016 8:07 am

The question then arises, is the long term buy of future Olympic broadcasts gong to be a good deal for them or not ? The Olympics advertising fees were extremely high, but will future Olympics command the same fees as the younger generation has had a huge slip in viewership (BTW, ALL sports are seeing this same phenomena of fewer and fewer young viewers).

http://adage.com/article/special-report-the-olympics/nightmare-rio/305594/

**Posted by flowergirl** 8/29/2016 9:43 am

I, for one, am tired of Olympics, especially in summer. Beach volley ball. Really? How boring. And it seems more and more we're inundated with trash stories of olympiads' behavior which is later galamorized by the media. Never tuned in once. Found Drumpster's shenanigans more fun to watch.

**Posted by Goose** 8/29/2016 11:40 am

Yea, I got sick of the coverage as well. Pretty ironic given that in this age you had access to multiple feeds.
Maybe NBC really was that awful, or times simply change.

I also agree with Flowergirl. I am sick and tired of beach volley ball. It's about as interesting as table tennis.
Hey, I get the novelty of fit young ladies in tiny swimsuits. But, it's a fad that is just plain over.

**Posted by tennyson** 8/29/2016 12:42 pm

I think it is that "times change".

Networks have made huge long term investments in things they had expected to be cash cows and now are looking less and less likely.

Of course that is the way all business gambles work. You have winners and losers.