Don't think this will help him one bit. Single digit in the polls and the Bush name.
Zero interest from the grassroots folks. That spells doom for Jeb.


Bush campaign shifts resources to early states in strategy shake-up

http://www.politico.com/story/2015/12/bush-campaign-deploying-nearly-all-miami-staff-to-early-states-217235

Jeb Bush's campaign, searching for momentum in a race that hasn’t gone its way, is deploying nearly all of its staff in its Miami headquarters to early states and shifting millions of dollars in TV ad reservations.

On a Wednesday afternoon staff-wide conference call, top campaign officials, including campaign manager Danny Diaz, informed employees that the deployment would be staggered throughout the month of January. The campaign is expected to dispatch between 50 and 60 Miami-based staffers, with 20 going to New Hampshire and 10 or more going to Iowa, South Carolina and Nevada. One participant on the call quoted Diaz as saying that “damn near everybody” would be departing Miami for early primary states.

The campaign also said it was making major adjustments in its TV spending, canceling $3 million in reservations and directing it to field efforts and voter contact. It will scrap over $1 million of TV spending in Iowa, a state that he’s been trailing in, and around $2 million in South Carolina.“We’re making a strategic resource reallocation,” said Tim Miller, a Bush spokesman.

The move comes as Bush is mounting a major push in New Hampshire, which his advisers consider a must-win state. The former Florida governor, once the frontrunner of the unwieldy GOP field, is making a last-ditch effort to right a campaign that has faltered despite a hefty cash pile and an establishment pedigree.Wednesday’s announcement marked the Bush campaign’s third major overhaul. In June, the organization surprised the political world when it said that Diaz, a hard-charging veteran operative, would serve as its manager instead of David Kochel, an Iowa-based strategist who had long been seen as the likely occupant of the post.

Then, in October, beset by lagging poll numbers and mediocre fundraising, the campaign announced that it was slashing staff salaries and firing a number of consultants.The latest decisions reflect a calculation on Bush’s part that, in a presidential campaign defined by loud voices and wall-to-wall media coverage, TV commercials are having less of an effect than they traditionally do. While Bush has benefited from more TV spending than any other candidate, his poll numbers nationally and in early primary states have disappointed.